Thanks to Lord James for the image.
Whatever stage your business or website is at, if you don’t exist on Google, you don’t exist. SEO, or Search Engine Optimisation, is a term that has been floating about for years. It’s a practice that ensures that your website ranks as high as possible on search engine results. There are certain things you can do yourself to improve your rank. However, to really make an impact on Google, you’ll need the help of specialist skills.
There are hundreds of small things that will help determine your search ranking. Everything from the text and images on your website, to the deepest code that helps it function. There are also considerations that you have no control over. This includes other sites linking to you and the impact of your keywords on social media. Maybe its time to get a health check. How well is your website performing?
What is an SEO audit?
It’s a virtual health check for your website. An audit will dig deep into your website and find out what is working and what isn’t. It will analyse the code, all of your metadata and urls. It will find out what sites are linking to you and whether this is helping. Essentially, it will find all of the weaknesses in your SEO strategy and highlight them. You will find out the areas that need improving and can work on them.
Can I do it myself?
You can. You’ll have to buy a ‘crawling’ software. This is the software that gets deep into your website and analyses your code. You’ll need to configure it to act like a search engine. Many SEO auditors suggest using two or three different software products. This will make sure you aren’t missing anything. It will take time and research (and money) to find the right crawler and configure it correctly. It will also take a skillful eye to analyse the results.
Once you’ve done this, there are is a checklist of roughly 60 elements to go through and check. These are the issues that could be affecting your SEO and will need addressing. It is a long process if you’re not skilled in it. That’s why most will hire in a specialist agency. You can find one at http://www.highimpact.co.uk/seo-audit-services. They are professional SEO auditors and can provide deep answers in half the time.
Should I hire an SEO auditor?
If you are worried about how well SEO is working for your website, then the answer is probably yes. Especially if you aren’t confident about how it works or it’s your first time business. Most will provide a full audit for around $300.
SEO is an ever-changing practice. What was right for your website a year ago might no longer apply. There are considerations you won’t even have thought of unless you’re a professional. Things like advert placement, image code and your social media activity all affect SEO. A professional will help you with this. They will typically provide competitor analysis so you can really rise up the rankings in your field.
If you are unsure, call an auditor and talk through your needs. They will direct you. An audit is probably the best $300 you will ever spend on your website. It will increase rankings, traffic and therefore sales and conversions.