Can Business Cards Make You Stand Out From the Crowd?

Everyone needs a business card. Whether you run a large-scale operation in a thriving city centre or whether you are an entrepreneur running a startup. Your business card speaks volumes about you. It tells clients about your company. Your brand and ethos is determined with the content of your business card.

Having a business card is still important. Despite the onset of the digital age, all business owners need to have a robust means of communicating with their peers. You need to make sure that you are communicating effectively. But, you should also epitomise professionalism.

So, do you need a luxury business card in light of digital advancement? In short, yes. Let’s find out more.

The Internet and Paper

The internet can see the demise of paper. It’s strong willed, is the trusty piece of paper. Business cards are seemingly immortal. You need to have a great business card in your arsenal. It needs to have some key pieces of information contained within it. One of the best things about business cards is the price. The onset of digital printing methods is now cheaper. So, the prices of business cards are now more affordable than ever. It’s time to invest. But, do so wisely.

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Image Source: Jesse Yardley

Information Overload: The Do’s and Don’ts

There are a number of things that you need to include in your business card:

•    Logo
•    Company Name
•    Your Name
•    Title or Position
•    Phone Number
•    Email Address

Typically, you don’t include your personal address on your business card. After all, it’s highly unlikely that someone is going to send you a letter.

But, what is next on your business card? Well, very little to be honest. You don’t need to go overboard with a business card. Short, simple and snappy. It’s the future.

Link to your businesses website and social media pages if necessary. You need to make sure that you only include essential business functions. Do your prospective clients want to see you drunk on Facebook? Think carefully about your reputation. If you have a personal blog, include it on a business card. After all, this is a vital piece of information. Your clients can get a real feel for your personality and what makes you tick.

Design

Don’t overpopulate the business card. You need to make sure that you are making the most from your space. White space can be a positive thing. You need to have a simple business card. Don’t include images if they are not necessary. Simple and concise is the way forward.

So, Can a Business Card Make You Stand Out From the Card?

In short, yes. There is no better way than to exchange details with clients, suppliers and customers than using a business card. What is the alternative? You can expect people to remember your details. You can scribble it down on a piece of paper. But, this would be fruitless. Business cards that are well-designed can give you the edge over your competition.

Business cards are still a mainstay. Maximise your business potential with an unusual business card.

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